Yasferis an Iranian café-restaurant, and its logo and visual brand identity were designed by Beman Agency.
Beman Agency has used the logotype technique in designing the concept of Yasfer brand, helping the audience to remember the brand name easily.
As Yasfer plans to expand into a luxurious hotel in the future and logotype reflects this feature, this technique has been used in this brand.
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.
Brand Concept:
The concept of Yasfer was a combination of modern and classic concepts to show both originality and progression. Additionally, the marks have been designed based on the design principles of logo, showing discipline, power, and accuracy.
Brand pattern has a graphical form retrieved from the brand identity which reminds the audience of the brand. Thus, Beman Agency has used the coffee leaf in designing the pattern of Yasfer to evoke coffee’s sense of peace and tranquility.
"Beman Agency" The brand visual identity designer, relying on teamwork and group thinking, research, and expert insights, Considering the tastes and opinions of customers and its audience, it has been trying to discover new ideas that Create a standard and unique organizational identity in the world of competition for being a pilot and shortcut way to achieve a golden outcome and ease more success of businesses and brands. We have been capable to create over 1600 examples of the most innovative visual identities in the field of logo design, emblem and brand, by utilizing the latest methods and standards for logo design and brand identity. The "Beman Agency" will continuously seek to establish a continuous contact with its audience by providing expert advice and practical guidance to grow and enhance brand identity
